The Republicans got their message out through the process. No way could George W Bush have beaten Gore and then Kerry if it weren't for the humiliations of the Starr report and impeachment.
Don't kid yourself, Kerry was a terrible candidate. The only Republican nominees he could have beaten in the last 40 years are George Bush 1 and Bob Dole. That election was completely blown by the DNC insiders who literally believed they could nominate anyone they wanted and win.
Think about it -- In the last 26 years, Democrats have had two pop icons as president, one of them a charismatic off the cuff speaker, and the other one possibly the best orator that we've had since Lincon. Meanwhile, Trump and George W Bush can barely string three words together without a doh moment. How is the GOP even standing? Not on purpose.
Well you're only half there, the last election won by an unlikable candidate over a likable one, was to my memory George Bush I who carried the Reagan aura into a first term victory. Every other election between the parties post Reagan has boiled down to who's more likable. The policies are clearly second fiddle for the vast majority of voters.
Don't believe me?
George Bush lost to the most likable President we've had in almost forever, Bill Clinton.
Clinton beat Dole despite being hated at the time by the Republicans, because Dole was a curmudgeon during the election (oddly, if you recall he humanized
after the election with SNL appearance any other things poking fun at himself. If he had done that during the election? Who knows.
Gore the ultimate guy you wouldn't invite to a party, loses to the down earth partier George W. Bush. Pre-9/11 no one expected Bush to have to amount to anything, they literally just didn't like Gore.
Bush then beats Kerry, who's so beyond unlikable it's not even funny. A boy toy owned by an heiress, and neither of them attractive at that.
Barack Obama, easily the most charismatic President I've ever seen, beat a very likable McCain (McCain conversely would have won election against anyone buy Obama, and maybe Clinton).
Obama beats Romney, again mostly a sacrificial lamb, who while himself is charismatic is not someone that is relatable to the average voter.
Which brings us to Trump over Clinton. This race was the inverse of Obama's races, where Obama was so strong it'd be tough for anyone to beat him, in that Hillary is so unlikable its hard to imagine anyone losing to her. I mean honestly, Trump is the most unlikable President I've seen and he was able to beat Hillary by taking away "Blue State" wall votes. Trump oddly, is relatable to common people in a similar way to Bill Clinton or Joe Biden, a way that Hillary can't emulate. Hillary lost her chance when Ted Cruz left the race, he has all the unlikability of Trump and none of the charm or energy.
So where does that leave the Dems? I know nothing about Beto but he seems to be drawing high on likability, I think Biden has it (and no one will care about the gaffes), Bernie - maybe, if he can keep his "cool" thing going, Booker very possibly.
On the other Warren? Super qualified but neither relatable nor likable. Harris - on the fence - she hasn't impressed me yet, but she hasn't seemed terribly likable either. Some of the others, like Avenatti, haven't started on a good foot but haven't had a chance to sell charm as opposed to hate yet.
Once again, much like with GWB's second term this is an election that Dems can win, but that they will lose if they don't put a candidate that is likable forward.