But they seem to be playing 1-dimensional chess, here... People are getting most of their information independently of the administration and its lackeys, and those that have supported the president's messaging, acting rashly despite the advice of medical experts, are now seen to have done so at the expense of their own citizens (hello Governor DeSantis). The president doesn't just have a trust deficit - it's gotten to the point that people actually believe him to be willing to lie about anything if he thinks it might benefit himself.
And many people, even some at financial risk, will choose not to become martyrs to the economy. It's easy to imagine that those people will make up a critical mass, economically; and words from this president just aren't going to sway those people who believe he has their worst interests at heart.